ABOUT SASHA ZAYATS

SASHA ZAYATS - is the founder and the designer of her namesake fine jewelry brand which was established in 2021 by Alexandra Sasha Zayats.

 

Sasha Zayats – the founder of her eponymous brand – uses impeccable craftsmanship and the strictness of form to tell her personal story. Every jewelry piece is an artwork of fineness and personality, fueled by symbolism. Sasha transcribes experiences of her past and present as a woman, a Ukrainian citizen, a child of the 90s, and an artist into a ‘human-made organicity’ – a concept of an artificially created world around us that we accommodate to and perceive as natural. 

 

The concept of “human-made organicity” conveyed by the Sasha Zayats fine jewelry may seem desultory, but it is distinctly Sasha’s own. Zayats contemplates the world as an artist and her ability to capture the phenomena of artificiality in what we believe is natural has been at the forefront of the brand’s designs from the very beginning.